What is Fresh Fest? It is a showcase of Hip Hop in Bloomington, IN that aims to bring diversity and unity back to our cultural landscape. It is named Fresh Fest to honor the original tour that took place in the mid 80’s. Many say it was a large factor in taking Hip Hop culture beyond the streets of New York City. At that time, many talented acts were festering under the radar of dying disco and bubble pop. Today, with the over saturation of plastic trends and fabricated characters, many say it is hard to see or hear good music anymore.
Well, Indiana has been overlooked. For too long a place where people left to “make it,” today’s talent is deeply rooted. Fresh Fest wants to take Hip Hop into the ears of everyone who needs it right here. Most acts are from all over Indiana, and we are proud, but we’ve hosted artists from Boston to Chicago, to Oakland.
An intimate basement show provides a uniquely raw experience that elevates the level of energy given to and reciprocated by the crowd. We get people hype. We also smash stereotypes held by some less aware people that we cannot work together as competitors, black men and women, white men and women, gangsta rappers, backpack rappers, party animals, animal lovers, political activists, singers, promoters and anyone else we are supposed to fight with. Hip Hop was founded on Peace, Love, Unity and Having Fun!! Remember that!!
We have had the pleasure of hearing the music of classically trained singers over the sounds of self-taught hip hop producers. We have seen spoken word, sets with loop machines, live afro-beat bands that shine light on one of the true roots of hip hop and emcees who’s styles range dramatically. We are proud to have a female presence in our scene, both on stage and in the crowds. PSA: SUPPORT DIVERSITY!
In an effort to bring people together on one project we have a compilation featuring many of our past performers. This project is a reflection of all the effort put forth by artists and their respective groups, labels, etc… It is only the first of many volumes to come.
You can catch Fresh Fest every first Tuesday of the month at The Root Cellar Lounge in Bloomington, IN starting at 9:30pm.
This event could not take place without the help of many people. I would like to give a special thanks to the Root Cellar Lounge, DJ Spikes, Josh Johnson, Strongroots Records, Bet the Bank ENT, Cut Camp, Ghost Town Collective, Sonrah Musiq Group, and FundRazor Records for your continued involvement. There are too many performers to thank individually. You are all appreciated with deepest sincerity.
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